The Ayurved Experience raised over $41 million

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The Ayurved Experience raised over $41 million


Jungle Ventures, Singapore-based VC agency focussed on early-growth stage corporations in India and Southeast Asia, stated it had made an funding into world D2C Ayurveda model, The Ayurveda Experience (TAE).

The new funding, led by Jungle with participation from SIDBI Ventures, Anicut Capital and Sharrp Ventures (Mariwala Family Office), has pushed the whole quantity raised by the corporate to over $41 million (₹342 crore).

Today, TAE sells merchandise in 20 international locations together with India, with over 97% of its clients buying. The Ayurveda Experience merchandise immediately from its personal app and web site.  

Rishabh Chopra, Founder and CEO, The Ayurveda Experience stated, “These funds will be deployed to further fortify the group’s R&D, supply chain and manufacturing strength, explore and scale newer avenues for distribution.”

“Significant investment will be channeled into innovative content and technologies for enhancing user engagement across our platform and driving innovations across the supply chain. We are focused towards optimizing the fundamentals of the business with a long-term view to build a sturdy, sustainable business. We thank all our new and existing partners for supporting us in our journey.,” he stated. 

Arpit Beri, Partner, Jungle Ventures stated, “ As India continues to assert itself on the global stage, a distinctive opportunity arises for our entrepreneurs to establish global brands with uniquely Indian flavors. The remarkable accomplishments of TAE’s team, achieving a sizeable scale with minimal resources are truly commendable.”



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