‘Cricket’s inclusion in Olympics makes both commercial and sporting sense’

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‘Cricket’s inclusion in Olympics makes both commercial and sporting sense’


Andy Anson, chair of the British Olympic Association, flanked by GoSport Foundation’s Deepthi Bopaiah (left) and RCB’s Rajesh Menon. Also seen FCBU’s Gaurav Manchanda (excessive proper)
| Photo Credit: Special Arrangement

Cricket is way from a world sport, with the very best variations of it confined to the Commonwealth nations. But Andy Anson, chair of the British Olympic Association (BOA) and additionally president of the Lancashire Cricket Club, stated that cricket’s inclusion for the 2028 Los Angeles Olympics was the precise name.

Anson was talking at a panel dialogue titled ‘What it takes to win on and off the field’, organised by Lancashire Cricket and supported by the British Deputy High Commission, right here on Wednesday, alongside Deepthi Bopaiah, CEO GoSports Foundation, Rajesh Menon, vice-president Royal Challengers Bangalore and Gaurav Manchanda, founder FC Bengaluru United.

“Cricket was a big omission from the Olympics,” Anson stated. “It made absolute sense to include it now considering its reach. For the IOC, it made commercial sense and for cricket it made sporting sense to join the Olympic movement.“

With India being world cricket’s nerve centre and the country expressing a concrete desire to host the 2036 edition of the Olympics, a potential coming together of the two has excited many.

“Everyone would like the Olympics in India,” quipped Anson. “It is an untapped market. It is also such a diverse country with so many different people. In a sense it is similar to the diversity in Team Great Britain, something we celebrate.

“And that reflected in Tokyo 2020 where we won more medals across more sports than any other country. So India too should get the Olympics and 2036 would be right.”

If India finally wins the bid, sound planning will probably be the necessity of the hour. “Twelve years may seem long, but it is a short time to build talent and infrastructure,” stated Bopaiah. “We have to put the money on the younger lot as well and not just the elite. I feel the three things that we have to focus on are — setting up of professional teams, creating pathways for success and funding.”

The sum of money to be spent on sport is usually a contentious matter, however Anson identified how Britain efficiently navigated this by securing not a single penny from the federal government however from the National Lottery arrange by Prime Minister John Major in 1994.

“The lottery was the sport changer for us. We had a disastrous Olympics at Atlanta 1996, profitable only one gold medal. The lottery funding modified issues and at Beijing we had over 50 medals, together with 20 (19) golds. Not all sports activities are commercial and they want assist.“



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