Popular Korean pop group ITZY, 4th era highly effective female-group, has been introduced as the global brand ambassadors of cosmetics large, Maybelline New York. The quintet Yeji, Lia, Ryujin, Chaeryeong, and Yuna have joined the various catalogue of the ambassadors together with supermodel Gigi Hadid and actress Storm Reid.
The announcement was made through the Maybelline social media channels together with the poster and industrial advert. The gorgeous ladies might be seen in Maybelline’s Hypersharp Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia, this spring. “We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community,” stated the group in an official assertion. “It’s a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us.”
“I have been watching ITZY’s inspiring rise and was drawn to how dynamic they are both as a group and individuals,” Trisha Ayyagari, Global Brand President, Maybelline New York stated in an announcement. “ITZY champions self-love, individuality, and self-expression to their fans and global community. Their energy is powerful and I am so excited to bring these voices to Maybelline!”
ITZY was shaped in 2019 and signed by YJP Entertainment. Their debut single ‘Dalla Dalla’ peaked at No. 2 on Billboard’s YouTube chart and No. 1 on iTunes’ music chart in twelve areas. With a number of accolades, award present wins, excursions below their belt, ITZY’s final work was their third EP ‘Not Shy’ launched in August 2020. The quintet is gearing up for the album ‘Guess Who’ to launch on April 30.
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