For the primary time, Amul fresh milk might be obtainable exterior India, with the Gujarat Cooperative Milk Marketing Federation (GCMMF) launching 4 variants of milk in the U.S. market within a week, to cater to Indian diaspora and Asian inhabitants.
“We have been exporting dairy products for many decades. This is the first time we are launching fresh milk outside India,” GCMMF MD Jayen Mehta informed PTI.
He stated “the GCMMF has tied up with 108-year old cooperative organisation Michigan Milk Producers Association (MMPA) to launch fresh milk in the U.S. market.”
The milk assortment and processing might be executed by MMPA, whereas GCMMF will do advertising and marketing and branding of Amul fresh milk.
“Recipe will be ours. Within one week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim n Trim will be available in the U.S. market,” he stated.
Mr. Mehta stated fresh milk might be obtainable in New York, New Jersey, Chicago, Washington, Dallas and Texas amongst others.
GCMMF will goal non-resident Indians (NRIs) and the Asian inhabitants.
Asked concerning the promoting goal, he stated GCMMF will concentrate on branding and advertising and marketing for the following 3-4 months.
“We are expecting a good response from customers,” he stated.
Mr. Mehta stated GCMMF would additionally launch fresh milk merchandise like paneer, curd and butter milk in the close to future.
During the 2022-23 fiscal, the turnover of GCMMF stood at round ₹55,000 crore, up 18.5% from the earlier yr.
GCMMF is already exporting dairy merchandise in about 50 nations.
