India Yamaha Motor plans to capture 10% market share by CY27

Yamaha Motor India Senior Vice President Sales and Marketing Ravinder Singh says that Racing is of their DNA. They might be rolling out greater efficiency bikes concentrating on first time patrons from city and semi city cities.

The Japanese two-wheeler maker India Yamaha Motor Pvt. Ltd. (IYM) has chalked out a mid-term plan (MTP) to greater than double its general market share in India to 10% by CY27, mentioned a senior official.

“We will be announcing the MTP for 2025-27 soon. The MTP calls for increasing the market share from 3.8% to 10%, chalking out plan for setting up a new factory, and a road map for unveiling new products,” Yamaha Motor India Senior Vice President Sales and Marketing Ravinder Singh informed The Hindu.

“This we will try to achieve by rolling out motorbikes with higher capacities, targeting first time buyers, young buyers from urban and semi-urban areas, who wanted performance oriented and aspirational products, and by entering Tier-2 and 3 cities,” he mentioned.

The firm produces 125cc and 155cc scooters (Fascino, Ray and Aerox) and premium section motorbikes of 155cc and 300cc vary. It instructions a market share of 15% every. Last 12 months, the business grew by 8%, whereas IYM grew by 15%, he mentioned.

IYM has vegetation in Chennai and Surajpur with a mixed manufacturing capability 1.50 million items for scooters and motorbikes. Last 12 months, the corporate offered 8.6 lakh items, of which 2.1 lakh items have been exported. This 12 months, IYM goals to promote a million items that features exports of two.5 lakh items.

On exports, he mentioned that scooters and motorbikes have been being shipped to South American, African and South Asian international locations. During the present 12 months, IYM might be transport scooters to Europe and Japan.

Asserting that they’re planning to step up the choices, he mentioned, “We no longer produce 100cc scooters. Currently, we are producing scooters of 125cc and 155cc and motorbikes of 149cc, 155cc and 321cc. We are also planning to roll out higher range of motorbikes that are running in different countries,” he mentioned.

“Last year, the company grew 15% in the premium bike segment and this year, we aim to grow 15% over and above it,” he mentioned.

According to Mr. Singh, South accounted for 50% of general gross sales, adopted by East of one other 25%. The gross sales in North have been weak and the corporate was making concerted efforts to enhance it.

On Saturday and Sunday, IYM organised monitor day occasion close to Chennai for about 300 prospects. Besides, it additionally promoted 321cc bikes (YZF-R3 & MT-03). Similar occasions might be held in Coimbatore and different merchandise of the nation.

To help future progress, IYM plans to add 255 new Blue Square showrooms to the present 300 dealerships.