Since its launch in 2020, Amazon’s Counterfeit Crimes Unit has pursued greater than 21,000 unhealthy actors by litigation and legal referrals to regulation enforcement.
In 2023, Amazon stopped greater than 700,000 unhealthy actor makes an attempt to create new promoting accounts, stopping them earlier than they had been ready to listing a single product on the market in our retailer
E-commerce large Amazon invested greater than $1.2 billion and employed about 15,000 specialists in 2023 to defend the model, its sellers, and clients from fraud and counterfeiting, in accordance to the Amazon 2023 Brand Protection Report.
When a buyer makes a purchase order in our retailer, they belief they’ll obtain an genuine product. And when companies select to promote in our retailer, they belief we’ll present an amazing promoting expertise free from competitors with unhealthy actors, Amazon mentioned in the report.
“In 2023, Amazon invested more than $1.2 billion and employed more than 15,000 people, including machine learning scientists, software developers, and expert investigators, who were dedicated to protecting customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse,” it mentioned.
Amazon mentioned it makes use of doc forgery detection, superior picture and video verification, and different applied sciences to verify the authenticity of presidency-issued identification paperwork shortly and whether or not they match the person making use of to promote in {the marketplace}.
These applied sciences, it mentioned, coupled with continued innovation in its machine studying-based mostly detection, are deterring unhealthy actors from making an attempt to create new Amazon promoting accounts.
“In 2023, Amazon stopped more than 700,000 bad actor attempts to create new selling accounts, stopping them before they were able to list a single product for sale in our store. This is down from 6 million attempts by bad actors to create new Amazon selling accounts in 2020,” the report mentioned.
It added that Amazon recognized, seized, and appropriately disposed of greater than 7 million counterfeit merchandise worldwide in 2023, stopping them from harming clients or being resold elsewhere in the retail provide chain.
It added that since its launch in 2020, Amazon’s Counterfeit Crimes Unit has pursued greater than 21,000 unhealthy actors by litigation and legal referrals to regulation enforcement. Since 2020, it mentioned, whereas the variety of merchandise accessible on the market in the shop has grown considerably, the platform noticed a greater than 30 per cent lower in the overall legitimate notices of infringement submitted by manufacturers.
“Amazon’s proactive controls blocked more than 99 per cent of suspected infringing listings before a brand ever had to find and report them,” the report mentioned.
(With PTI Inputs)
