Last Updated: March 27, 2024, 02:51 IST
What the numbers present. (Image/News18)
Number one in Unique Visitors, over 3 times greater on Time Spent, and an analogous lead on Pageviews
Moneycontrol has strengthened its place as India’s premier enterprise information platform, as soon as once more beating The Economic Times comprehensively across all digital metrics. According to Comscore information for February 2024 (India ComScore MMX), Moneycontrol has the biggest variety of Unique Visitors (UVs), 28.46 million, beating ET, which had 27.1 million UVs. Moneycontrol additionally maintained its huge lead in pageviews (512 million) and time spent (667 million minutes).
In comparability, Moneycontrol’s nearest competitor, EconomicTimes.com managed to seize solely 179 million pageviews in February. Its time spent additionally considerably lagged behind at simply 189 million minutes.
Both PVs and time spent are essential parameters for media planners and advertisers who at all times select platforms with higher stickiness. It additionally showcases the reader’s belief, who’s consuming much more content material from Moneycontrol as in comparison with ET.
In phrases of breaking essential enterprise tales too, Moneycontrol has been main the race. The enterprise information platform has been the popular alternative of trade leaders from company India, the startup world, and the inventory markets.
“Moneycontrol’s continuing leadership in digital business news, across every single metric, is an outcome of our relentless focus on top-class journalism,” mentioned Nalin Mehta, Managing Editor, Moneycontrol. “We are deeply thankful to our readers for their vote of confidence in our work as we focus on redefining business news in India,” he added.
MC Pro, the paid subscription-based mostly service of Moneycontrol, has additionally exceeded seven lakh paying subscribers. ET Prime is lagging by an enormous margin on this side too.
