There are two sorts of ads on Facebook — one which embody all the things and the opposite on politics and social points.
In the final one month, political events have amped up their expenditure on Facebook ads to attain out to their constituents in digital India, knowledge from Facebook India has revealed
With the electoral battle for 2024 heating up, a number of regional events just like the BJD and Trinamool Congress are going aggressive in publicity drives on social media in their pockets of affect the place they’re difficult nationwide events.
In the final one month, political events have amped up their expenditure on Facebook ads to attain out to their constituents in digital India, knowledge from Facebook India has revealed.
PRO-BJD PAGE RACES AHEAD
There are two sorts of ads on Facebook — one which embody all the things and the opposite on politics and social points. In the 30 days from February 23 to March 23, a pro-Naveen Patnaik Facebook web page has been the highest second spender on Facebook advertisements in the political advertisements part. The first was MyGov India — GoI’s Citizen Engagement Platform.
The web page named ‘Ama Odisha, Nabin Odisha’, which is run by the Odisha authorities, has spent over Rs 1,37,00,000 on Facebook advertisements in simply 30 days. Ranging from ads praising Odisha’s well being infrastructure to public transport services — the web page paints a optimistic picture of the Patnaik authorities, with every advert ending with the chief minister saying: “4.5 crore Odisha residents are my family”.
In distinction, the BJP has spent a bit above Rs 1,31,00,000 in the identical interval with 2,586 ads.
TMC SPENDS MORE THAN RaGa
Even West Bengal-based Trinamool Congress has spent greater than Congress chief Rahul Gandhi in the given period. With an expenditure of Rs 36,00,000 in the final 30 days, TMC is on the tenth place.
Mamata Banerjee’s celebration has printed 216 ads on Facebook. While doing so, it has left behind Rahul Gandhi whose web page is in twelfth place when it comes to how a lot one spends. Rahul Gandhi’s official Facebook web page has spent a bit above Rs 32,00,000 — Rs 4 lakh lower than Trinamool Congress.
