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Samsung is taking the lead from Apple within the international smartphone market
Apple didn’t launch new iPhones through the interval whereas Samsung Galaxy S24 got here out with new AI options which might helped its development.
Apple has misplaced its management place within the smartphone market from Q3 2023, permitting Samsung to be the brand new chief of the pack in Q1 2024. The new report from IDC exhibits the development in market share for Samsung regardless that the shipments have come down marginally, in comparison with Q1 2023.
The total smartphone market has seen minor development due to the demand for premium smartphones, aiding the expansion path for each Apple and Samsung. Having stated that, the tech giants should be cautious of manufacturers like Xiaomi, Transsion, Oppo/OnePlus which are progressively making strides within the international sphere. “The smartphone market is emerging from the turbulence of the last two years both stronger and changed,” the IDC observe right here highlights.
The complete cargo of telephones in Q1 2024 was reported to be 289.4 million items, which is a 7.8 p.c enhance from 268.5 million items throughout the identical interval in 2023. Samsung and Apple proceed to modify locations on the prime, and whereas Samsung had a powerful standing in Q1 2023, Apple managed to seize the spot due to the brand new iPhone 15 sequence launch in September 2023, permitting the corporate to guide the chart in This autumn 2023.
It is probably going that Samsung has benefited from the launch of the AI-powered Galaxy S24 fashions in January 2024, which has helped in climbing again to the highest. Apple shall be hoping for an additional shift within the standings later this 12 months when the iPhone 16 lineup comes out with AI tech from the corporate.
Apple’s continued give attention to OS help permits folks to extend using older iPhones which wasn’t the case earlier. But the AI-powered iPhone 16 launch may very well be the catalyst that might excite and entice extra folks to purchase and even swap to iPhones this 12 months. The firm can be slowly making headway into the Indian market, the place it now regionally assembles the most recent iPhone 15 fashions, and anticipated to observe swimsuit with the iPhone 16 sequence as properly.
