NEW DELHI: The nationwide broadcaster, Doordarshan sparked a contemporary controversy after it modified the color of its historic flagship emblem from purple to saffron. The color of DD National’s present emblem is blue and saffron. The announcement concerning the change within the color of its emblem was made on X the place the nationwide broadcaster shared a video together with a message: “While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before. Experience the all-new DD News!”
While our values stay the identical, we are actually obtainable in a brand new avatar. Get prepared for a information journey like by no means earlier than.. Experience the all-new DD News!
We have the braveness to place:
Accuracy over velocity
Facts over claims
Truth over sensationalismBecause whether it is on DD News, it… pic.twitter.com/YH230pGBKs
— DD News (@DDNewsdwell) April 16, 2024
However, a bitter political row has now erupted over the alleged ”saffronisation” of the nationwide broadcaster with the opposition events attacking the Narendra Modi regime over the change within the color of the DD’s emblem. While Doordarshan has performed down the difficulty as a mere change of visible aesthetic, the Opposition events have questioned the necessity for altering the color of its emblem good forward of the Lok Sabha polls.
Leading the Opposition cost, TMC Rajya Sabha MP Jawhar Sircar posted on X, “National broadcaster Doordarshan colours its historic flagship logo in saffron! As its ex-CEO, I have been watching its saffronisation with alarm and feel — it’s not Prasar Bharati any more, it’s Prachar (publicity) Bharati!” Interestingly, Sircar had served because the CEO of Prasar Bharati between 2012 and 2014.
As ex CEO of Prasar Bharati it hurts to see the saffronisation of Doordarshan’s emblem
— simply earlier than elections!
It will affect voters, by overlaying the color one faith and Sangh parivar color with a ‘neutral’ Public Broadcaster and a biassed Govt/Regime! pic.twitter.com/g7m0PH9nMf
— Jawhar Sircar (@jawharsircar) April 20, 2024
Congress chief Manish Tewari, who was the Union Information and Broadcasting Minister between 2012 to 2014, additionally alleged that it was BJP authorities’s try to seize authorities establishments.
In response to the opposition criticism, Prasar Bharati CEO Gaurav Dwivedi clarified that the brand new DD emblem has “a catchy orange colour, not saffron”. “It is not just the logo that we have changed, the entire look and feel has been upgraded. It is incorrect and unfortunate that people are reading more into this. We were working on changing the look and feel of DD for the past six to eight months,” he informed reporters.
While the nationwide broadcaster modified the color of its emblem to blue, yellow and purple lately, the 2 petals and globe on the centre of the emblem have remained intact.
