Scroll down social media and its deja vu of types, as the identical previous rhetoric of “it’s the finish of the highway for Bollywood “, positive factors momentum.
A critic remarks that 2023 was as soon as in a blue moon state of affairs.” Shahrukh Khan returned to the screens after 4 years, other than the person being an emotion, additionally he reinvented himself by giving back-to-back mega hits. Ranbir Kapoor who has at all times been scrutinised gave Animal, a blockbuster which additionally noticed the spectacular comeback of Bobby Deol. Now yearly that can’t occur. Yes, this 12 months two massive movies Bade Miyaan Chotte Miyaan and Maidaan failed, however didn’t we have now successful in Fighter, Crew? But to count on the identical numbers yearly is idiocy.”
However, the flops of two massive ticked movies starring massive billed stars have ignited one other debate. Should stars be paid in keeping with their field workplace efficiency, an attention-grabbing perspective. The viability of a venture is most of the time proportional to who’s main it. The remuneration of 1 top-tier star may effectively be your entire 12 months’s price range of a regional movie trade.
To put the mathematics in perspective Bade Miya Chotte Miyan out of the whopping 350 crore value to manufacturing, the remuneration of its main males amounted to 160 crores. Trade Analysts really feel it’s time the trade took strict measures on burgeoning prices and returns to funding.
Trade Analyst Sumit Kadel succinctly places his level throughout. “Ten years ago no actor commanded a high salary, barring yes the 90’s stars like Shahrukh Khan, and Salman Khan. But what’s happened recently is removing the mainstream stars who have a box office draw apart, even the so-called B and C Tiers actors have increased their fees by 100 per cent. A few years ago their fees were less than a crore but have now jumped to 10 crores. Why? They are aware that even if their theatrical run may not be at par, their name is a draw in the OTT space. This is just an illusion because they think the streamers are buying the films for them. This is a misnomer, and now with it being a direct theatre to the digital scenario, and the streamers not buying films directly, we are seeing many so-called perfect OTT-type films first releasing on screens. As the producers cost and the box office returns have such huge margins, star fees are drastically going to come down.”
It’s effectively obvious the cash spent on manufacturing, promotions and advertising and marketing nowhere measures as much as the movie’s earnings, it’s certainly a time to recalibrate and reinvent the trade.
Another facet which insiders spotlight is viewing fatigue, with sure stars popping out with a movie each quarter, they should rethink methods as effectively.
“Many actors have realised overexposure is not a good thing, and has adversely impacted them. That’s not to say that the content too matters, because the audience is quick to judge,” says an insider.
With the success of movies like Laapta Ladies, Do Aur Do Pyaar, Crew, and Madgaon Express it’s testimony that the true star of the present is content material.
