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Samsung is as soon as once more going after Apple, this time for its controversial iPad advert
Apple launched its new advert for iPads that was criticised for destroying creativity and now Samsung has lapped up the hype round it.
Apple lately rolled out a brand new advert marketing campaign for his or her new iPad Pro mannequin. The advert depicted a number of artistic instruments like musical devices, books, paint cans and digicam lenses being crushed by a hydraulic press earlier than the revelation of the iPad Pro on the finish. As per 9to5Google, the intent behind Apple’s new ‘Crush’ marketing campaign was to spotlight how all of these instruments completely match into the tremendous skinny iPad Pro.
However, the advert didn’t go nicely with the customers and instigated controversy on social media. For a number of customers, the commercial represented how tech corporations deal with artists and creatives, as per 9to5Google.
Now, Samsung- who is understood to have a tech rivalry with Apple mocked their advert with a brand new Galaxy Tab S9 Ultra commercial. Samsung’s advert includes a girl seemingly strolling via the aftermath of Apple’s hydraulic press incident and selecting up a damaged guitar. A Galaxy Tab S9 Ultra with musical notes displayed on the display is positioned on an easel, and the girl begins to strum, as per 9to5Google.
Well, that’s not all, the advert concluded with a textual content that reads, “Creativity Cannot Be Crushed”, not directly taking a dig at Apple’s commercial. Taking to X, Samsung shared the video accompanied by a caption, “We would never crush creativity UnCrush.”
However, after dealing with criticism on social media, Apple had already issued a public apology to Ad Age saying they “missed the mark.” Apple’s VP of Marketing Communications, Tor Myhren advised Ad Age, “Creativity is in our DNA, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through the iPad. We missed the mark through this video. We’re sorry.”
It’s not the primary time Samsung has mocked Apple. Earlier the Korean tech firm made enjoyable of Apple for not having a flippable iPhone whereas selling their Galaxy Z Flip 4.
Also, Samsung in one in all its advertisements advised the iPhone customers to change to their Android smartphones as Apple at all times makes iPhone customers wait for brand spanking new options.
