In a transfer that’s being watched with nice anticipation, Earshot Digimedia (www.earshot.in), an award-winning podcasting platform led by a few of India’s senior most journalists, and celebrated TV face Bhupendra Chaubey, have joined palms to create some compelling new format vodcast and podcast content material IPs for the Indian and the worldwide viewers.
The first of those vodcast IPs will roll out quickly.
Speaking on the event, Mr. Chaubey stated, “I’m very excited to collaborate with Earshot Digimedia. In a pre-election yr and the yr of G20, there’s a large vacuum within the media area for creation of credible and informative content material. We consider that by doing excessive worth and impactful Vodcasts backed by prime media expertise, we are able to cater to a world-wide viewers hungry for data on India. We intend to steer the following wave of media revolution.“
Abhijit Majumder, Earshot Digimedia Co-founder and Editor-in-chief stated, “Bhupendra brings with him years of experience as an ace broadcaster. We have some exciting new IPs lined up for the coming months. Earshot is making podcasting Indian; telling immersive stories from the ground in the language of the people. And we produce these stories with state-of-the-art technology.”
Gaurav Choudhury, Earshot Digimedia Co-founder and CEO, stated, “Bhupendra comes on the backdrop of iconic brands like NDTV and Network 18. The world over, the media is becoming more tech focused. Podcast listening and vodcast viewing will continue to grow rapidly in India. It is also emerging as a very effective communication tool for insights and political and corporate thought leadership. With Bhupendra and his team joining hands with Earshot, we now move to the next stage of growth with global ambitions.”
Joining Bhupendra on this journey might be his previous and trusted teammate Sudeep Mukhia, former Managing Editor of CNN News 18 and a expertise with multi-genre ability set.
India has the third largest podcast listenership on this planet, behind the US and China. The nation’s month-to-month podcast listenership had crossed 95 million in 2021, based on analysis agency RedSeer, and is projected to develop to 176.1 million in 2023 based on consulting and audit agency PricewaterhouseCoopers.
Earshot Digimedia, which went dwell in 2020, has emerged as essentially the most credible vacation spot for audio originals. It has produced greater than 10,000 hours of authentic content material in Hindi, English, Bengali, Assamese and Bhojpuri. It is including extra languages and in just a few months, ought to grow to be among the many world’s largest in language expanse for authentic audio content material.
The content material structure spreads throughout a large range-from historical past, tradition, information & politics, enterprise and finance, regulation, surroundings, leisure, way of life and well being, sports activities, and fictional storytelling in a number of genres.
It is led by a number of the media trade’s senior-most and well-known editors and audio-video professionals and a passionate bunch of consummate storytellers with distinguished pedigrees from Bennett & Coleman (The Times of India Group), Network 18 group, Big, Star, Hindustan Times, India Today Group, and BBC, amongst others.
Many well-known international and Indian manufacturers together with ITC, American Express, Apollo Indraprastha Hospitals, Spotify, Better India, Equitas Small Finance Bank, Housing.com, Mediatek, Rainbow Children’s Hospital and BCG, amongst others, have engaged Earshot Digimedia for a variety of podcasts and audio visible content material.
