Multitude of accounts took to social media and shared their need to know “What is the Toss all about?”. With widespread speculations by folks, the dialog grabbed eyeballs garnering hundreds of thousands of views throughout social media making it viral.
While the web stored questioning about what the cricketers have been ‘tossing’ about, the model Sunfeast YiPPee! took to Instagram and did the grand reveal of its newest marketing campaign ‘YiPPee Toss’, thus, placing all speculations to relaxation.
Sunfeast YiPPee!, a number one on the spot Noodle & Pasta model from ITC Ltd is again with a brand-new marketing campaign that includes the nation’s most-loved cricketers – Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav. This fun-filled marketing campaign leverages the recognition of high cricketers in a playful trend highlighting the distinctive qualities of YiPPee! Noodles that are: Long & Non-Sticky.
The just lately launched TVCs showcase Dravid, Bumrah and ‘SKY’ in lighthearted situations the place they use the ‘YiPPee Toss’ to settle day after day pleasant banters in a playful method utilizing YiPPee! Noodles. It’s an revolutionary play on the model’s core USPs of Long & Non-Sticky Noodles. The marketing campaign positions YiPPee! as ‘India’s Choice’.
Speaking in regards to the marketing campaign, Kavita Chaturvedi, Chief Operating Officer, Snacks, Noodles & Pasta, Food Business, ITC Ltd., mentioned, “Cricket is an emotion in India and what better way to connect with our consumers than by bringing together the sport and the deliciousness of YiPPee! Noodles. This campaign celebrates the playful energy of our brand and the joy of relishing a bowl of YiPPee! with friends and family.”
Popular Cricketer Jasprit Bumrah remarked “It’s a very playful campaign and we had a lot of fun. If there is one way to settle a banter, it is through YiPPee!”
Much cherished Batsman Surya Kumar Yadav mentioned “I am thrilled to be part of this campaign as it perfectly mirrors our camaraderie both on and off the field. With YiPPee! settling our playful banter just got a whole lot easier”
Legendary Rahul Dravid mentioned “I had a wonderful time while working with Bumrah and SKY on this campaign. We’ve created something enjoyable, and I hope everyone likes it.”
The YiPPee! Toss, marketing campaign can be rolled out in a number of media platforms throughout the nation. The model is assured that the marketing campaign will resonate with its vibrant audience and encourage them to do the YiPPee! Toss to settle playful disputes amongst pals, identical to our favourite cricket stars!
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