Smartphone shipment in India grew a report 23 p.c in the March 2021 quarter to achieve over 38 million items, however the second wave of the pandemic might dampen client sentiment, analysis agency Counterpoint mentioned on Monday.
New product launches, promotions, and monetary schemes in addition to pent-up demand coming from 2020 drove the smartphone market in the March quarter – which is the very best ever for the primary quarter.
“Continuing with its stellar run, India’s smartphone market registered a third consecutive quarter of record shipments in Q1 2021, riding on pent-up demand. Consumer confidence also increased due to the beginning of a vaccination drive in the country,” Counterpoint Senior Research Analyst Prachir Singh mentioned.
However, these numbers must be taken with warning as a second and extra virulent wave of COVID-19 is at present on in the nation and is prone to affect the approaching quarters, Singh mentioned.
The client demand will take a success because of the ongoing COVID-19 wave and subsequent lockdowns, he added.
The total cell handset market (smartphone and have telephones) grew 19 p.c year-on-year in the March 2021 quarter because of the robust efficiency of each characteristic cellphone and smartphone segments.
The characteristic cellphone market registered a 14 p.c y-o-y development in the course of the quarter, pushed by robust shipments of JioPhone underneath its new mannequin and subsequent promotions. However, itel led the characteristic cellphone market in the primary quarter with a 21 p.c market share.
“The Chinese manufacturers held a 75 p.c share in the March-ended quarter. Xiaomi led the market with a 26 p.c share, adopted by Samsung (20 p.c share), Vivo (16 p.c share), realme and Oppo (26 p.c share every).
“Xiaomi has recently expanded its manufacturing capabilities with new EMS partners, which helped the brand maintain strong shipments during the quarter,” Counterpoint Research Analyst Shilpi Jain mentioned.
All the most important manufacturers are specializing in new product launches to drive client demand, she mentioned, including that also they are specializing in promotions and monetary schemes to extend client demand.
Apple continued to hold ahead its momentum from the fourth quarter of 2020. It witnessed 207 p.c y-o-y development in the March 2021 quarter.
“The brand maintained its leading position in the premium segment (over Rs 30,000 or USD 400) with almost 48 percent share. Strong demand for the iPhone 11 coupled with aggressive offers on the iPhone SE 2020 and expansion in ‘Make in India’ capabilities are the driving factors in this growth. Apple also registered more than 1 million shipments for two consecutive quarters for the first time,” Counterpoint mentioned.
OnePlus grew greater than 300 p.c y-o-y in the March 2021 quarter, pushed by the OnePlus Nord and OnePlus 8T shipments, it added.
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