Ekta Kapoor opens up on why she wanted to do a show like ‘The Married Woman’!

New Delhi: Television czarina Ekta Kapoor went past the tales of the city cities with The Married Woman for a particular cause. She shares what made her need to do a show based mostly within the heartland areas and never simply the metropolitans.

“Leaving Bombay and south Bombay there’s a whole India out there that likes a totally different kind of content. And recently I did The Married Woman just because I was like I’m going to have a different audience and it worked. I didn’t imagine it to work, but it worked and so now I’m sitting with a little bit of data and a little bit of relief that while we do 75% of the programming which is led by the knowledge we get from the data, 25% at least will be left to cut to experimentation, to ideas that probably are not constantly pressured with numbers but pressured with maybe they’ll open new audiences”, she stated.

The queen of content material has at all times stunned us along with her different reveals from time to time. 

With The Married Woman, she explores a story in a totally different a part of India than a metropolitan metropolis and it turned out to be a big success. 

Ekta Kapoor‘s profession stretches over 2 a long time reworking the Indian TV and OTT panorama with Balaji Telefilms and ALTBalaji exploring totally different and new tales.