Did you know? Disney+ Hotstar had acquired Akshay Kumar starrer Laxmii for Rs. 90 cr. : Bollywood News - Bollywood Hungama

Last yr we noticed quite a few movies taking the OTT route and opting for a digital launch since theatres have been shut as a result of ongoing Covid-19 pandemic. Interestingly, the large ticket Bollywood entertainer Laxmii that featured Akshay Kumar within the lead position was one of many first huge starrer movies to forgo the traditional theatrical launch and as a substitute premiere straight on OTT. Now, a yr later we hear that Hotstar had shelled out a staggering Rs. 90 cr. to amass the movie.

“Laxmii was one of the biggest releases last year, and all eyes were on how the film performed on the digital platform. Besides this, the pandemic shut down all theatres, leaving the audience and filmmakers with no option except streaming platforms to release their films. This lead to a massive skirmish between OTT platforms to acquire big ticket releases and mega monies were shelled out to do the same,” says a nicely-positioned business inside to Bollywood Hungama. Continuing additional whereas speaking about why Disney+ Hotstar shelled out Rs. 90 cr. for the movie, the supply provides, “Laxmii had been making headlines, and with Akshay Kumar in the lead it was one of the most coveted film titles for the OTT platform. This is why major money was at stake in acquiring the film.”

While Laxmii didn’t meet expectations on its launch on the digital platform, OTT channels have now begun re-evaluating their acquisitions and re-structuring the quantity spent on movies.

Tags : Akshay Kumar, Corona, Corona Virus, Coronavirus, Coronavirus Disease, Coronavirus Pandemic, COVID, Covid-19, Disney Hotstar, India Fights Corona, Laxmii, News, OTT, OTT Platform, War Against Virus