E-commerce large Amazon has added Pakistan to its sellers’ record making Pakistani entrepreneurs eligible to promote on the platform, the Commerce Ministry introduced on Friday. The ministry stated that Pakistani producers would achieve entry to a worldwide e-commerce platform with Amazon and it might open up a brand new chapter of the availability chain the place Pakistani producers may promote on to prospects. “This marks the accomplishment of a milestone of the National e-Commerce Policy, and is the end result of sustained engagement with Amazon because the final quarter of 2019,” it said. The listing will encourage manufacturers to work back from customer needs, design new products, offer high quality at competitive prices and also access new market segments, it said.
The ministry said that Eric Broussard, Vice President, Amazon International Seller Services, said in his message that by connecting with and forming part of the global e-Commerce network, “an excellent opportunity has been created for Pakistani entrepreneurs”. We are excited to announce that as of at present, Pakistani entrepreneurs are eligible to promote on Amazon. We are desirous to work with Pakistan’s dynamic enterprise group, together with small and medium-sized sellers, and assist join them with prospects across the globe, he stated. Adviser on Commerce and Investment Abdul Razzaq Dawood stated that the Ministry of Commerce will proceed discussions within the Focus Group for Amazon to additional information Pakistan’s enterprise group to make one of the best use of this chance.
In order to reap full advantages, lots of arduous work must be performed in coaching, high quality assurance, enchancment in logistics, fee programs, buyer relationship administration and so on., he stated. Pakistan remained off Amazon’s record of sellers regardless of the corporate’s presence in neighbouring India, and Pakistani retailers wishing to promote their merchandise on {the marketplace} would register their corporations from different nations. After being added to the record, Pakistani retailers will have the ability to promote their merchandise on the platform with ease. However, it would take time to totally utilise it as reportedly, the Ministry of Commerce initially shared the names of solely 38 exporters with Amazon for registration.
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