Swedish residence furnishing retailer IKEA on Thursday introduced the launch of its procuring app in India, in a bid to broaden its omni-channel strategy in the nation. The IKEA app could be out there on each platforms – iOS and Android – and can supply 7,000 residence furnishing merchandise, mentioned a press release. Now clients from cities – Mumbai, Pune, Hyderabad, Ahmedabad, Surat, and Baroda – shall be ready to purchase merchandise with a click on on their cellphone, it added.
“The app launch is part of IKEA‘s omni-channel strategy to meet the many individuals of India. It shall be by way of a mix of massive IKEA shops, smaller city-center shops, and on-line platforms,” said IKEA. The mobile app will help IKEA to connect with customers in the current situation, where people are preferring online shopping due to health and safety reasons amid the pandemic. The features of the app include product recommendations, ratings, and reviews, along with easier searching and browsing experience. Users’ feed will be personalised with images and products based on their interests and purchases. IKEA is building stronger digital capacities and will expand to more cities to meet 100 million people in the coming years.
“We are now one step closer to making every day better with our on-the-go e-commerce service,” IKEA India Country Commercial Manager Kavitha Rao mentioned. She additional famous that “well being and security is a high precedence for us, and therefore, the launch of IKEA app is one other contact level to make residence furnishing accessible to the many individuals and guarantee clients can store safely from their houses.” IKEA app allows the customer to add the products to their shopping list even while physically browsing through the products in the store. Moreover, a customer can also find a built-in barcode scanner which will help them learn more details about the products including materials and dimensions.
IKEA India, part of Ingka Group, opened its first retail store in Hyderabad in August 2018, followed by online stores in Mumbai, Hyderabad and Pune in 2019 as part of its multi-channel approach. It opened its second store in India at Navi Mumbai, Maharashtra, on December 18, 2020. Ingka Group is a strategic partner in the IKEA franchise system, operating 378 IKEA stores in 30 countries. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres.
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