New Delhi: When the lockdown battered the business as an entire, Orient Electric took it as a problem and focused on fixing individuals’s issues somewhat than specializing in promoting, this maintained the model to keep up a correspondence with the shoppers.
Speaking at an occasion organised by Zee Media, Anshuman Chakravarty, Head Marketing – Brand & Corporate Communication at Orient Electric elaborated how Orient Electric took on the problem and took it as a chance to unify their companies of followers, house home equipment, and lighting beneath one umbrella model of “Orient Electric”.
Leading The Change
From innovation to self-realization, Chakravarty, through the session, defined each change that his firm adopted after the lockdown was introduced final 12 months. “Technology adaption has gone up dramatically during the lockdown, not only in terms of working processes but also in terms of consumption and purchase,” he stated.
Ease of Online Payment
Chakravarty, in his hour-long session, additionally underlined the significance of on-line cost. Sharing his private expertise, Chakravarty stated that he was sceptical of utilizing on-line cost modes however adopted it through the lockdown. “The entire world is changing and it’s a compulsive change and not something you are opting for,” he added concerning the on-line mode of funds.
During the session, Chakravarty additionally highlighted the significance of digital transformation and defined how Orient Electric has gone paperless over time.
“Earlier, I used to sign at least 150 papers each day but in the last one year, I have not signed a single paper, because of which my productivity has also gone up,” Chakravarty stated whereas underlining the significance of digital transformation.
Chakravarty additionally touched upon sections like media, prime time rankings and lots of different essential anecdotes of selling and gross sales through the session.
(Anshuman Chakravarty is Brand Management and Marketing Communications practitioner with expertise in working in India and worldwide markets (Asia & Europe), with publicity in B2C & B2B domains.)
