ABP News Conclave: IPG Media Brands CEO Share Strategies To Keep Workers Motivated During Pandemic

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ABP India vs Corona Conclave 2: While the governments, healthcare the employees and important service suppliers are engaged on the entrance finish to deal with the second wake of lethal coronavirus, the Corporate world is collaborating equally in battling the pandemic. 

Shashi Sinha, CEO of IPG Media Brands whereas talking at ABP News organised India vs Corona 2.0 Conclave shared the measures and technique the corporate opted to maintain the employees motivated amid the pandemic. 

Sinha in an unique dialog mentioned, “We are an American company, it is often said here that if the economy is in bad phase and there is no business, then reduce the working strength. But we appealed in India not to opt this strategy. I am happy to inform that they listened to us and did not expel anyone.” 

He went on to say that the Covid scenario this time is totally different as in comparison with the primary wave. “Ahead of the lockdown this time, we increased the salary of people in February-March. We also raised Covid fund to deal with the second wave. We gave money to people even without asking, due to which people became mentally strong. Besides these, we facilitated our workers with necessary healthcare such as ventilators, doctors. “

Sinha famous that within the earlier wave it was to avoid wasting jobs and on this wave it was to avoid wasting lives.

 



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