Last Updated: May 01, 2023, 01:45 IST
Adidas has confronted criticism over its partnership with Kanye West, following allegations of problematic behaviour by the rapper and designer. (File Photo)
The allegations refer to behaviour that included antisemitic and racist feedback. Adidas ended its collaboration with West final yr
Investors have filed a lawsuit towards sportswear big Adidas, claiming the agency failed to restrict monetary losses and take precautionary measures to minimise their publicity to the controversial behaviour of rapper and designer Kanye West.
The allegations refer to behaviour that included antisemitic and racist feedback, BBC reported.
“We outright reject these unfounded claims,” Adidas said.
Adidas ended its collaboration with West last year. The rapper, who is known as Ye, designed the successful Yeezy trainers for the brand.
The investors claim that Adidas knew about other problematic behaviour by West years before the end of the partnership, the BBC report said.
Adidas has rejected claims made by investors that it failed to limit financial losses and take appropriate steps to manage risk relating to rapper.
The sports giant said it would “vigorously defend” itself towards the allegations.
Notably, Rolling Stone revealed a report referring to a letter which revealed that Adidas bosses had been conscious of West’s “problematic behaviour” but “turned their moral compass off”.
However, Adidas has mentioned it’s unclear clear whether or not the accusations made in the nameless letter had been true.
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