The lethal coronavirus pandemic has plagued the leisure trade since final 12 months and once more the Hindi movie trade has come to a halt, given the massive spike in COVID-19 instances in the second wave. Last 12 months, throughout the lockdown, producer Aditya Chopra lent his assist to 1000’s of every day wage earners of the movie trade by crediting cash instantly into their financial institution accounts. His manufacturing home Yash Raj Films has once more determined to come ahead in this second of want and is launching the ‘Yash Chopra Saathi Initiative’ to present assist to 1000’s of every day employees in the movie trade.
Aditya Chopra has taken cognizance of the large socio-economic and humanitarian disaster that the every day employees of the trade are presently dealing with and The Yash Chopra Foundation – is rolling out the ‘Yash Chopra Saathi Initiative’ in order that 1000’s of every day wage earners can tide over these turbulent and extremely unpredictable instances.
As a part of the initiative, the inspiration will provoke a direct profit switch of Rs 5000 to the ladies and senior residents of the trade in addition to distribute Ration kits to employees for a household of 4 for a complete month by way of their NGO companions Youth Feed India. Through a web-based utility course of at https://yashchoprafoundation.org, these in want can apply instantly to avail this assist from YRF.
Akshaye Widhani, Senior Vice President, Yash Raj Films says, “The Yash Chopra Foundation is committed to constantly and relentlessly being a support system to the Hindi film industry and its workers who have been an integral part of our 50 year journey. The pandemic has pushed the backbone of our industry, the daily workers, to a breaking point and YRF wants to support as many workers and their families who are in need due to the loss of livelihood. Yash Chopra Saathi Initiative is aiming to provide support to the pandemic hit workers of our industry who we urgently need to focus on.”
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