Mann Ki Baat: Prime Minister Narendra Modi’s widespread radio present ‘Mann Ki Baat’ will have fun its 100th version this coming Sunday. Ahead of this, the Indian Institute of Management, Rohtak carried out a survey on the radio present and got here up with some most superb information which have stunned the individuals.
As per the survey, ‘Nearly 23 crore individuals tune in to Prime Minister Narendra Modi’s ‘Mann ki Baat’ programme on the final Sunday of each month with 65 per cent listeners preferring to listen to the discuss in Hindi.’
Mann Ki Baat is heard extra on Television
The survey additionally discovered that the ‘Mann ki Baat’ programme is heard extra on tv channels adopted by cell phones, with radio listeners accounting for 17.6 per cent of the whole listenership.
Over 100 crore individuals have listened to the programme no less than as soon as
It discovered that greater than 100 crore individuals have listened to the programme no less than as soon as, whereas round 41 crores have been occasional listeners. “As many as 44.7 per cent of the total listeners hear the programme on television sets, while 37. 6 per cent tune in on mobile phones,” Dheeraj P Sharma, Director of IIM-Rohtak, instructed reporters right here on Monday.
The radio present is broadcasted in 11 overseas languages additionally
Prasar Bharti Chief Executive Officer Gaurav Dwivedi stated aside from 22 Indian languages and 29 dialects, ‘Mann Ki Baat’ is broadcast in 11 overseas languages reminiscent of French, Chinese, Indonesian, Tibetan, Burmese, Baluchi, Arabic, Pashtu, Persian, Dari and Swahili.
Dwivedi stated the programme is being broadcast by greater than 500 centres of the All India Radio. The survey, carried out by the scholars of IIM-Rohtak, reached out to 10,003 respondents in 4 zones — North, South, East and West — and throughout varied age teams, with a majority of them being self-employed and people within the casual sector.
The survey discovered that 18 per cent of the respondents selected to hearken to the programme in English, 4 per cent in Urdu, and two per cent every in Dogri and Tamil. Listeners of different languages reminiscent of Mizo, Maithili, Assamese, Kashmiri, Telugu, Odia, Gujarati and Bengali collectively accounted for 9 per cent of the whole listenership, it discovered.
73% of respondents felt optimistic in regards to the authorities’s working
The survey discovered that 73 per cent of respondents felt optimistic in regards to the authorities’s working and the nation’s progress, whereas 58 per cent stated their dwelling circumstances have improved. As many as 59 per cent have reported elevated belief within the authorities.
The basic sentiment in direction of the federal government will be gauged from the truth that 63 per cent of respondents stated their method to the federal government has turn out to be constructive and 60 per cent have proven curiosity in working for nation-building, it discovered.
The survey discovered that the preferred themes of the ‘Mann ki Baat’ programme have been scientific achievements of India, tales of frequent residents, gallantry of the armed forces, points associated to the youth, setting and pure sources.
(with inputs from PTI)
ALSO READ | Mann Ki Baat: BJP plans mega occasions as PM Modi’s radio programme turns 100
ALSO READ | Mann Ki Baat: ”Nari Shakti’ taking part in important function in rising Indian energy’, says PM Modi
