Last Updated: June 16, 2023, 01:13 IST
United States of America (USA)
LinkedIn’s income jumped 34% to $3.5 billion final 12 months, helped by promoting demand and a robust job market.
This comes after LinkedIn launched AI options to assist advertisers write advert content material, a part of a technique to increase its adverts enterprise
Microsoft Corp-owned LinkedIn stated on Thursday it was engaged on a video promoting product that might permit entrepreneurs to goal customers of the skilled networking web site whereas they watch content material on streaming providers.
This comes after LinkedIn launched AI options to assist advertisers write advert content material, a part of a technique to increase its adverts enterprise at a time when financial uncertainties have hit promoting budgets.
“In-stream video adverts can change the best way manufacturers and patrons attain and have interaction their audiences,” Penry Price, vice president of marketing solutions at LinkedIn, told Reuters.
LinkedIn’s revenue jumped 34% to $3.5 billion last year, helped by advertising demand and a strong job market.
The company generates revenue from ad sales and subscriptions for recruiters, job seekers and sales professionals.
The Information reported the news earlier on Thursday.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – Reuters)
