Meta is creating a brand new top-level product group targeted on generative synthetic intelligence (AI), Chief Executive Mark Zuckerberg mentioned on Monday, because the AI race amongst Big Tech companies heats up.
AI has emerged as a vibrant spot for investments within the tech trade, which has been combating slowing development, and has minimize 1000’s of jobs in addition to dialed down on experimental bets to beat the downturn.
“We’re starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology,” Zuckerberg mentioned in an Instagram submit.
“Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways,” Zuckerberg mentioned, however for now “we’re exploring experiences with text (chat in WhatsApp and Messenger), with images (creative Instagram filters and ad formats), and with video and multi-modal experiences.”
The new product staff will report to Chris Cox, Meta’s chief product officer, an organization spokesperson confirmed. This will allow Meta to extra quickly implement the AI analysis staff’s findings in Meta’s merchandise, the spokesperson mentioned.
The public battle to dominate the AI know-how house kicked off late final yr with the launch of Microsoft-backed OpenAI’s ChatGPT, which has since prompted tech heavyweights from Alphabet to China’s Baidu to announce their very own choices.
Last week, Facebook-parent Meta mentioned it was releasing a brand new giant language mannequin LLaMA, the core software program of a brand new AI system, which might be accessible underneath non-commercial license to researchers and entities affiliated with authorities, civil society and academia.
Shares of Meta closed down 0.5 p.c on Monday.
© Thomson Reuters 2023
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