AI unveils new logo in Tata rebranding push

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AI unveils new logo in Tata rebranding push


Air India’s new logo unveiled in New Delhi on Thursday
| Photo Credit: PTI

Air India on Thursday unveiled a new model id and plane livery impressed from its iconic jharokha sample, which Tata Sons Chairman N. Chandrasekaran mentioned represented the airline’s “bold vision” for the long run and would come with the most effective of know-how.
The new logo, known as ‘the vista’, is impressed by the height of the gold window body, which Mr. Chandrasekaran mentioned stood for “limitless possibilities and progressiveness”.

He known as Air India a “passion” and an enormous “national mission” for Tata Sons. The airline’s livery includes a palette of deep pink, aubergine and gold highlights that can populate the tail fin of the plane.

Laying the imaginative and prescient for the airline, the Chairman mentioned, “our aim is to have the best technology in the next 9-12 months.”
He acknowledged that Air India’s fleet required a lot of labor and mentioned there was a must refurbish the present fleet to “an acceptable level” till the new planes from the 470 plane order positioned earlier this yr started to affix the fleet.  

CE0 Campbell Wilson added that 43 legacy widebodies of Air India would endure refit later subsequent yr and could be the “largest refit undertaken ever”.

He mentioned by March 2024, 33% of the airline’s widebody fleet could be upgraded and over the following two-and-a-half years, your entire long-haul fleet might be reborn. He introduced that Air India would additionally introduce a new “open all hours, every day” buyer contact centre in 9 Indian and overseas languages by the tip of this yr.



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