Airbnb emblem is seen displayed on this illustration.
| Photo Credit: Reuters
Online lodging internet hosting platform Airbnb on June 19 mentioned it has signed a Memorandum of Understanding (MoU) with the Union Ministry of Tourism to showcase India’s heritage stays and promote cultural tourism.
The firm will associate with the Ministry in its imaginative and prescient to promote inbound tourism as part of its ‘Visit India 2023’ initiative and underneath the MoU, it can launch a devoted ‘Soul of India’ microsite for the worldwide viewers showcasing India’s wealthy tradition and constructed heritage, Airbnb mentioned in a regulatory submitting.
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Additionally, Airbnb will even provide assist to hosts in untapped vacationer areas, help them in selling their homestays, construct host capability, and foster a tradition of accountable internet hosting, it added.
Under the MoU, Airbnb will endeavour to prepare hospitality micro-entrepreneurs in rising locations which might be a part of the Ministry’s flagship scheme, the corporate mentioned, including, it could additionally share journey and homestay insights with the Ministry for knowledgeable accountable tourism insurance policies and coaching necessities.
Union Tourism Minister G Kishan Reddy mentioned Airbnb’s world attain will present enhanced visibility to India’s distinctive and assorted lodging choices and allow travellers a chance to expertise the nation’s wealthy heritage first-hand.
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“This partnership will contribute to the growth of inbound tourism, create economic opportunities for local communities and position India uniquely on the global tourism map,” he added.
Airbnb General Manager – India, Southeast Asia, Hong Kong and Taiwan Amanpreet Bajaj mentioned, “This MoU represents an important collaboration towards unlocking new economic and social opportunities through tourism in India while bolstering the Incredible India brand and bringing the richness of what India has to offer to even more international travellers.”
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