Last Updated: March 30, 2023, 11:39 IST
Akasa Air (Photo: Akasa Air)
Akasa Air to successfully have interaction with its buyer by means of WebEngage’s retention platform by sending personalised communication throughout a number of channels
India’s latest airline Akasa Air is all set to be a part of arms with WebEngage – a number one advertising automation platform. Akasa Air plans to turn into a tech-first and customer-centric organisation. Hence the airline has deployed WebEngage’s advertising automation platform to improve its buyer engagement technique. Furthermore, this collaboration will present unparalleled buyer engagement throughout Akasa Air’s net and cell channels by means of related, contextual, and personalised communication.
Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer at Akasa Air, mentioned, “We are happy to companion with WebEngage and leverage its cutting-edge advertising automation platform to construct model loyalty, enhance buyer engagement and drive conversions with one-on-one communication. Akasa is hyper-focused on buyer centricity, and the platform will allow us to leverage real-time analytics to join with customers on a channel of their selection.”
Also Read:Akasa Air to Start Chandigarh-Bengaluru Direct Flight from April 1, Details Inside
WebEngage’s Co-founder and CEO, Avlesh Singh, added that Akasa Air’s unique approach to customers stems from the brand’s values and customer-centric philosophy. With WebEngage’s retention platform, Akasa Air can replicate its in-flight experience across all its digital touchpoints through a smart, data-driven, and fully automated retention platform. Singh believes that Akasa Air is set to transform the customer experience for the airline sector, and WebEngage is delighted to be their partner in this journey.
With a robust customer data and analytics platform, a personalization engine, and an omnichannel campaign orchestration system, WebEngage is on a unique mission to help businesses engage and retain their customers effortlessly. The platform’s full-stack retention operating system is used and recommended by over 800 marketers worldwide.
Akasa Air, which launched its first commercial flight on 7th August 2022, is committed to being socially responsible. They have placed a firm order of 72 Boeing 737 MAX airplanes powered by CFM fuel-efficient, LEAP-1B engines, reducing fuel use and carbon emissions, fulfilling their promise of being an environmentally friendly company with the youngest and greenest fleet in the Indian skies.
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