Akshay Kumar and Bell Bottom team gets an offer of additional Rs. 30 crores from Amazon Prime Video for an early OTT premiere : Bollywood News – Bollywood Hungama

June 30, 2021

Bollywood Hungama had solely knowledgeable our readers that Akshay Kumar and the team of Bell Bottom have determined to decide for an early premiere on Amazon Prime Video. In our scoop, we revealed that Bell Bottom will premiere on the digital world inside 3 weeks of its launch date within the theatres. The newsbreak created a stir within the commerce and as anticipated the multiplex affiliation determined to revolt in opposition to the technique of early OTT premiere.

According to commerce sources, the multiplex house owners had determined to boost their issues on the premiere in such a brief timeframe on OTT. And now now we have one other scoop. A extremely positioned supply has knowledgeable us that the team of Bell Bottom has acquired an offer of a premium pricing from Amazon Prime Video in the event that they determine on an early premiere. “If the film premieres within 3 weeks of release, Amazon Prime Video will pay the Bell Bottom team an additional Rs. 30 crores over and above their signed deal [the conventional premiere pattern of 6 to 8 weeks],” the supply knowledgeable Bollywood Hungama.

This is a giant quantity for the team of Bell Bottom, because the theatrical revenues are anticipated to be low given the pandemic state of affairs. It’s the magnitude of cash that is too profitable for them to reject and therefore, they’ve roughly zeroed in on this launch plan. As it’s, the movie would do miniscule enterprise publish the two week run given the present pandemic. So it is higher to seize the additional Rs. 30 crores and make it a win and win state of affairs for producers. Even exhibitors would get some recent content material to display,” the source explained.

While through this, the producers are in the plus making profits, the exhibition sector is divided as everyone in the industry is discounting the fact that the exhibition sector has been the worst hit in the pandemic. “While it is a worthwhile transfer for producers, the exhibitors may lose out on the viewers. Why would anybody threat to observe a movie in theatres if it is obtainable for free in lower than 20 days? The single screens are bleeding and such a transfer will hamper their enterprise additional within the longer run. Short OTT window would imply quicker demise of single screens, as it will open up one other avenue for producers to mint cash. Today, it is Bell Bottom, tomorrow, it may very well be anybody else.”

Also Read: Multiplex Associations at loggerheads with the producers of Akshay Kumar’s Bell Bottom over digital launch plan