Akshay Kumar and three other prominent celebrites to feature in COVID-19 awareness campaign ‘Corona Ko Harana Hai’ : Bollywood News – Bollywood Hungama

June 4, 2021

The Federation of Indian Chambers of Commerce & Industry (FICCI) will launch ‘Corona Ko Harana Hai’ – a multilingual mass media awareness campaign about COVID-acceptable behaviour, focused at households to shield themselves from COVID.

The campaign might be featured throughout the nation by way of mass media, together with TV, print, radio, and digital media beginning at the moment, with the slogan ‘’Har ghar ne thaana hai, Corona ko harana hai’.

FICCI, together with its members, has created a complete communication plan in totally different languages, that includes common and nicely-revered personalities, led by Akshay Kumar in Hindi, Marathi, and Punjabi, Arya in Tamil, Chiranjeevi in Telugu, Punit Rajkumar in Kannada amongst others.

The second wave of the pandemic has been dreadful – its depth and virality requires pressing collective motion. FICCI’s Media and Entertainment committee has come collectively to help the federal government’s efforts to enhance awareness and sensitise audiences in regards to the want to preserve COVID-acceptable behaviour throughout these difficult occasions. These efforts at mass citizen awareness with contributions from the Indian Broadcasting Foundation (IBF), Indian Advertising Association, bigger media neighborhood, and members of FICCI’s Media and Entertainment Committee, together with ongoing efforts from FICCI to ramp up essential medical infrastructure and provoke vaccination drives, may help in controlling the unfold of the virus and scale back the burden on present well being infrastructure.

FICCI’s Media and Entertainment committee have additionally met the Empowered Committee of the Government of India on COVID-19 and briefed them on these efforts.

Mr. Sanjay Gupta, Chairperson of the FICCI Media & Entertainment Committee mentioned, “Thanks to the heroic efforts of our healthcare workers and various NGOs, we are at a point where it’s beginning to feel like the tide is turning. But we must remain vigilant to protect ourselves, our families, and our communities from the continued spread of the virus. This is a crucial period to scale vaccinations and implement an effective preventive programme to ensure that we are prepared for the future and minimise the impact of the virus on lives and livelihoods. It’s incumbent on us to come together to inform and provide specific education through effective communication strategy to all Indians and enable everyone to adopt Covid-appropriate behaviour.” The campaign will begin on June 5.

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