Bollywood celebrity Akshay Kumar together with movie stars from completely different areas come collectively to be a part of a social marketing campaign to create consciousness of Covid applicable behaviour, the significance of vaccination and many others.
The marketing campaign is titled ‘Corona Ko Harana Hai’. Telugu icon Chiranjeevi, Tamil star Arya, and Kannada star Punit Rajkumar are additionally a part of the marketing campaign.
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The marketing campaign will likely be launched in Punjabi, Marathi and Hindi, by The Federation of Indian Chambers of Commerce & Industry (FICCI).
Sanjay Gupta, Chairperson of the FICCI Media and Entertainment Committee, stated: “Thanks to the heroic efforts of our healthcare staff and varied NGOs, we’re at a degree the place it’s starting to really feel just like the tide is popping. But we should stay vigilant to guard ourselves, our households and our communities from the continued unfold of the virus. This is an important interval to scale vaccinations and implement an efficient preventive programme to make sure that we’re ready for the long run and minimise the affect of the virus on lives and livelihoods.”
“It’s incumbent on us to come together to inform and provide specific education through effective communication strategy to all Indians and enable everyone to adopt Covid-appropriate behaviour,” Gupta added.
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