New Delhi: Superstar Akshay Kumar was on Monday (April 5) admitted to a metropolis hospital as a precautionary measure a day after testing positive for the novel coronavirus.
However, he and Dabur have these days been trolled massively on the social media for endorsing Dabur India’s immunity boosting product ‘Chyawanprash’ for cover towards COVID-19.
As quickly because the information of his COVID positive and subsequent hospitalization got here out- the model needed to take away its ad from TV as a result of the ad and Chyawanprash have been each being trolled on social media. After Akshay Kumar’s COVID-19 positive experiences Advertising Council of India (ASCI) has taken cognisance and hasasked Dabur to answer to the declare proven on this commercial. The firm’s response relies on the grievance course of.
This isn’t the primary time when a star or a model has been trolled on social media for related gaffe. Just a few months in the past, one such cooking oil model was additionally massively trolled. Sourav Ganguly was promoting an oil as “good for heart health”, however when he himself suffered a coronary heart assault, followers began massively trolling Ganguly and Fortune Rice Bran Oil, which later needed to be faraway from TV commercials. In the second ad, Ganguly was seen saying that he might have suffered a coronary heart assault attributable to household historical past and he used the oil to undertake wholesome way of life.
As per Advertising Guru Prahlad Kakkar, persons are getting contaminated from COVID even after getting vaccinated, therefore tall claims of manufacturers for providing safety or immunity towards COVID doesn’t stand an opportunity. And since these adverts are mere claims are a assure provided by the manufacturers, authorized motion or any concrete motion towards the manufacturers cannot be taken. Legal motion is made on such manufacturers can solely be initiated once they provide some type of assure on the product. When the businesses say that their add is 99.99% appropriate, such proportion additionally quantities to claims and never assure. However, if the analysis behind the declare is fake, a case will be made within the shopper court docket.
It could also be famous that advertisers who make false claims, Central Consumer Protection Authority, can impose a high quality of Rs 10 lakh and jail for 2 years.
It can also be price noting that throughout the COVID pandemic, the TV and social media adverts are flooded with merchandise that declare immunity or safety from Coronavirus — be it Chyawanprash or any anti-COVID shirt, material or mattress. Such false claims solely mislead the general public.
Advertising Council of India has stated that these days there was a surge in deceptive adverts throughout the COVID pandemic. Several merchandise needed to change packaging and labeling after complains have been being filed.
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