Last Updated: March 20, 2024, 09:56 IST
What is Zomato’s ‘Pure Veg’ Fleet and Why it Has Stirred Controversy Among Foodies in India (Photo Credits: X/@deepigoyal)
Zomato’s Deepinder Goyal stated that they have been rolling again the transfer to introduce inexperienced uniforms for its new fleet; Here’s why
After plenty of suggestions, criticism and enthusiasm for its plans to launch a ‘Pure Veg’ branded fleet of supply companies, Zomato CEO Deepinder Goyal on Wednesday stated that they have been rolling again the transfer to introduce inexperienced uniforms for its new fleet, clarifying that every one their riders would proceed to put on purple.
“While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will wear the colour red,” Goyal wrote on social media platform X.
This comes a day after the platform launched the veg mode to facilitate supply to its clients with pure vegetarian dietary preferences. Announcing the introduction of a “Pure Veg Fleet” for its 100% vegetarian clients in India, its founder and CEO Deepinder Goyal had additionally stepped out to ship a number of orders with CEO Rakesh Ranjan. In a sequence of posts on X, Goyal stated India has the best share of vegetarians globally, and these new options have been launched based mostly on their suggestions.
The transfer to take away the color differentiation is probably going in response to customers’ suggestions that the excellence may enable for the identification of and sure focusing on of non-veg eaters in housing societies or have an effect on those that want to train privateness relating to their meals decisions.
Confirming the identical, Goyal continued, “This will ensure that our red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special days… our rider’s physical safety is of paramount importance to us. We now realise that even some of our customers could get into trouble with their landlords, and that would not be a nice if that happened because of us.”
Goyal additionally expressed gratitude for the commentary that adopted the corporate’s announcement of its new fleet.
“Thanks everyone for talking about this last night. You made us understand the unintended consequences of this rollout. All the love, and all the brickbats were all so useful – and helped us get to this optimal point. We are always listening, without unnecessary ego, or pride. We look forward to continue serving you,” he added.
