Zomato CEO Deepinder Goyal introduced on Wednesday that every one supply riders employed by the meals supply large, together with these on the common and ‘Pure Veg Fleet’, would now be outfitted within the color pink. This choice comes within the wake of serious on-line discourse surrounding the introduction of the ‘all-veg’ service, with many expressing criticism of the initiative.
“While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will wear the colour red,” Goyal wrote on X, giving an replace on the corporate’s pure veg fleet.
“This means that the fleet meant for vegetarian orders will not be identifiable on the ground (but will show on the app that your veg orders will be served by the veg only fleet). This will ensure that our red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special daysâ€æ our rider’s physical safety is of paramount importance to us,” he added.
