Amazon has lately launched an inexpensive variant of its well-liked Prime subscription in India, referred to as Prime Lite. The transfer is geared toward offering a cheap possibility for patrons whereas sustaining a few of the core advantages of the Prime subscription. Priced at Rs. 999 for an annual subscription, Prime Lite provides clients a number of advantages, together with free two-day supply, unique entry to Prime offers, and early entry to Amazon merchandise. The full Amazon Prime subscription, as compared, prices Rs 1,499 for an annual subscription. Despite the cheaper price level, Prime Lite doesn’t compromise totally on the standard of service supplied.
Subscribers can nonetheless get pleasure from limitless streaming of movies in HD on as much as two gadgets concurrently, which could be notably interesting to customers with shared accounts. Additionally, Prime Lite members are eligible for no-rush transport with cashback rewards and a 5 p.c cashback on purchases made with an Amazon Pay ICICI Bank bank card.
However, the cheaper subscription comes with its personal limitations.
Unlike the common Prime subscription, Prime Lite excludes providers like Amazon Music, Prime Reading, Prime Gaming, and Prime Advantage advantages. Additionally, it would not grant entry to one-day, same-day, and scheduled supply choices. Restrictions additionally apply to Prime Video, which may solely be streamed on two gadgets concurrently and in restricted decision.
One notable distinction is the introduction of advertisements to the platform, a characteristic not current within the common Prime membership. Subscribers additionally will not be capable to entry the Prime Video OTT platform on internet browsers.
Despite these limitations, Prime Lite gives a superb stability of price and profit for a lot of shoppers.
The extra inexpensive pricing permits Amazon to succeed in a broader viewers in India, the place price could be a main consider subscription selections. For customers who solely want fundamental Amazon providers, Prime Lite can supply nice worth for cash. It is a savvy transfer for Amazon to compete within the thriving Indian market, the place rivals like Netflix are experimenting with completely different subscription fashions.
