Amazon is discontinuing monthly Prime membership and one month free trial in India to stick to the Reserve Bank of India’s (RBI) pointers. Earlier, Indian customers had been in a position to purchase the monthly Amazon Prime subscription at simply Rs 129 per 30 days.
The e-commerce large will now solely provide three-month or annual Prime memberships which might be priced at Rs 329 and Rs 999, respectively. The firm’s assist web page has been up to date to mirror the discontinuation of its monthly membership.
Amazon has already stopped new member sign-ups for Amazon Prime free since April 27. Currently, for those who’re planning to purchase or renew an Amazon Prime membership then you definitely’ll be capable of subscribe just for the three month or annual membership.
Amazon has in all probability taken the choice after RBI launched new pointers that require banks and funds platforms to include a further issue of authentication (AFA) for processing recurring on-line transactions. Banks and funds processing firms should implement the RBI’s mandate by September 30, 2021.
Meanwhile, Amazon has unveiled a brand new free video streaming service ‘miniTV’ in India that can permit customers to look at curated content material throughout internet sequence, tech information, meals, magnificence and trend, amongst others, on its purchasing app. The new service is free and assist by adverts.
“miniTV has professionally created and curated content across web-series, comedy shows, tech news, food, beauty, fashion and more…With the launch of miniTV, Amazon.In shopping app is now a single destination for customers to shop from millions of products, make payments and watch free entertainment videos,” an announcement mentioned
