Amazon has lastly unveiled a brand new free video streaming service ‘miniTV’ in India that can permit customers to observe curated content material throughout web-series, tech information, meals, magnificence and trend, amongst others.
The service might be accessible on Amazon’s purchasing app and might be ad-supported.
“miniTV has professionally created and curated content across web-series, comedy shows, tech news, food, beauty, fashion and more…With the launch of miniTV, Amazon.In shopping app is now a single destination for customers to shop from millions of products, make payments and watch free entertainment videos,” an announcement stated.
While miniTV is obtainable on Amazon’s purchasing app for Android telephones, it might be prolonged to iOS app and cellular internet over the approaching months, it added.
With this launch, Amazon has two video leisure choices in the nation miniTV and Prime Video.
MiniTV is free and doesn’t require a separate app, whereas Prime Video requires a Prime subscription and offers content material like Amazon Originals, films and TV reveals in English and 9 Indian languages.
MiniTV will provide content material from studios like TVF, Pocket Aces; comedians resembling Ashish Chanchlani, Amit Bhadana, and Shruti Arjun Anand; tech skilled Trakin Tech; trend and wonder specialists resembling Sejal Kumar and Malvika Sitlani; and food-related content material from Kabita’s Kitchen and Gobble.
Content consumption has grown manifold in the previous couple of years, particularly amid the pandemic. OTT platforms like Netflix, Amazon Prime Video, Disney+Hotstar and Zee5 have seen important progress in person numbers.
By including content material to e-commerce platforms, firms are hopeful of driving larger engagement and growing the period of time spent on these platforms.
Amazon rival, Flipkart had launched an analogous service in 2019. The video streaming service ‘Flipkart Videos’ can also be ad-supported and is obtainable for free for customers on Flipkart’s app. The content material accessible is a mixture of brief movies and episodic sequence.
However, knowledge round person numbers or time spent was not accessible.
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