New Delhi: On Friday (May 21), Amazon introduced that the firm is pulling the plug on its Prime Now app and web site. The Prime Now platform provided two-hour supply of groceries, fruits and staples throughout the world.
It is essential to notice right here that Amazon had stopped the Prime Now providers in India final yr. The firm is now suspending the platform in different international locations as effectively.
The two-hour deliveries had been fulfilled by Amazon Fresh and Whole Foods Market, which had been built-in into the backend on the Amazon Prime Now service.
What will happen to Prime Now?
Amazon isn’t fully casting off the Prime Now service. Instead, the grocery supply service will be built-in into its fundamental platform.
In a weblog submit, the e-commerce big mentioned, “To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location.”
Stephenie Landry, vp of grocery at Amazon, mentioned that the Prime Now platform will be fully shut down by the finish of 2021. In its world markets, Amazon will now leverage its third-party partnerships to ship groceries on time to thousands and thousands of consumers, who will be capable to place their orders instantly from its flagship app or web site.
“While the experience may vary slightly by country, customers in the U.S. can shop Amazon Fresh or Whole Foods Market by searching those stores on Amazon.com or the Amazon app,” Landry wrote in the weblog submit.
