Amazon has unveiled a brand new feature on its platform in India with out making a lot noise about it. It is aimed toward serving to customers to spend extra time on its platform.
The ecommerce platform is alleged to have launched a ‘Featured Articles’ feature on Android and iOS which is hidden in the Kindle part and it offers customers entry to featured articles, commentary, and opinions on quite a lot of matters together with trending articles, Entertainment, Politics and Governance, Sports, Business and Finance, Health and Fitness, Society and Lifestyle, Books, Food, Fiction, Current Affairs, Travel, and Auto.
As per a TechCrunch report, it is revealed that among the articles are solely out there on Amazon India’s web site and that the corporate can be sending notifications to some Kindle customers to tell them.
An Amazon spokesperson advised the publication that the feature is in a testing mode and it serves articles on numerous topics.
“…We remain focused on creating new and engaging experiences for our customers and as part of this endeavour, we have been testing a new service that brings articles on different topics like current affairs, books, business, entertainment, sports and lifestyle amongst others for readers,” the Amazon spokesperson advised the publication.
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