Amul stated its ‘Be More Milk’ campaign had made a giant splash at New York’s Time Square, the world-famous intersection that sports activities huge digital screens. The campaign displayed the ‘Be More Milk’ message in a vibrant and animated billboard that grabbed the eye of passersby and lit up the long-lasting intersection in a novel method, Amul stated in an announcement.
“Famously known as the melting pot of cultures from all over the world, this setting played a special role in the launch this campaign, internationally,” the corporate added.
Amul’s newest campaign Be More Milk creatively depicts milk in a brand new, and younger avatar, whereas encouraging the youth all over the world to be sincere, pure, refreshing, pure, genuine, comforting and urges them to mix in with totally different cultures in a optimistic method.
“This billboard doesn’t just signify the launch of the campaign globally but created an awe-inspiring and glittering experience for all the world to see,” the corporate additional stated.
