Apple and its Android rivals noticed gross sales slide in the primary quarter in China, analysis agency Canalys reported on Thursday, as customers continued to tighten their belts following the lifting of COVID-19 restrictions.
The iPhone maker was the top-selling model over the primary three months of the 12 months, with 20 % market share. But its total shipments in China fell to 13.3 million items, a 3 % lower from the identical interval in 2022.
Sales for all different top-selling manufacturers additionally fell, with complete smartphone shipments dropping 11 % year-on-year to 67.2 million items, the bottom quarterly complete since 2013.
Despite being the best-selling model in the quarter, Apple noticed its complete market share fall 3 proportion factors year-on-year.
Oppo and Vivo, Android manufacturers that path Apple because the second and third best-sellers, noticed shipments fall 10 % and seven % respectively.
Honor and Xiaomi, which specialise in low-end fashions, noticed shipments fall 35 % and 20 % respectively, suggesting customers shied away from cellphone purchases even on the least expensive costs.
China’s GDP grew 4.5 % in the primary quarter, beating expectations, and coverage makers in Beijing are engaged on plans to additional stimulate demand. However, economists anticipate most Chinese customers and companies to spend cautiously over the approaching 12 months.
© Thomson Reuters 2023
