Apple Buys AR Startup Mira as it Expands into Headset Market with Vision Pro

Apple Inc has acquired Mira, a Los Angeles-based AR startup that makes headsets for different corporations and the U.S. navy, the Verge reported on Tuesday, citing a publish from Mira CEO’s personal Instagram account and an individual acquainted with the matter.

This comes a day after Apple unveiled a pricey augmented-reality headset known as the Vision Pro, considered one of its riskiest bets because the introduction of the iPhone greater than a decade in the past, barging into a market dominated by Meta Platforms.

Apple’s headset will check a market crowded with units which have but to achieve traction with shoppers and put it in direct competitors with Facebook-owner Meta after years of clashes between the businesses over points like consumer privateness and management of developer platforms.

Mira’s navy contracts embrace a small settlement with the U.S, Air Force and a $702,351 settlement with the Navy, in line with authorities information and press releases, the Verge report mentioned.

The Verge added that Apple had confirmed the acquisition saying that it buys smaller know-how corporations infrequently, and customarily doesn’t focus on its objective or plans.

Apple has introduced on a minimum of 11 of Mira’s staff as a part of the acquisition, in line with the report.

Apple, Mira and its CEO Ben Taft didn’t instantly reply to Reuters’ requests for remark.

(This story has not been edited by News18 workers and is revealed from a syndicated information company feed – Reuters)