Apple Could Find It Hard To Sell The Vision Pro Headset In China: Here’s Why

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Apple Could Find It Hard To Sell The Vision Pro Headset In China: Here’s Why


Last Updated: June 14, 2023, 17:30 IST

Cupertino, California, USA

Apple Vision Pro faces challenges earlier than its launch

The firm launched its first-gen combined actuality headset that shall be accessible out there by the top of subsequent yr.

Apple Vision Pro headset gained’t be accessible out there until early subsequent yr however Apple already has some points launching the product in one in all its most essential markets. According to reviews, Apple Vision Pro headset would require a reputation change if it has to promote in China, because the trademark for the title Vision Pro is owned by Huawei within the area.

The Vision Pro branding may be solely utilized by Huawei in China, which implies Apple should search for one other title to promote its combined actuality headset, or discover some type of authorized settlement with Huawei to promote its gadget as Vision Pro within the nation.

The particulars for the trademark had been first noticed by MyDrivers, who claims that Huawei signed up for the title and was granted the trademark to make use of Vision Pro from November 2021 to November 2031.

Huawei has already used the Vision model title to promote its good TVs and good glasses within the area as per reviews. So, for Apple to have any likelihood of launching its Vision Pro headset in China, it should conform to a financial time period with Huawei, which is unlikely to return low-cost.

Deals like these aren’t new to Apple, as the corporate had beforehand managed to get the licence to make use of the title iPad in China, and reportedly paid $60 million to an organization referred to as Proview Technology to make it occur. Huawei is certainly a much bigger title in China, and it’s unlikely that the corporate will grant Apple the rights to promote its combined actuality headset below its unique title.

Apple is planning to launch the Vision Pro headset in its house market initially after which by the top of subsequent yr, it may have China on the listing the place the combined actuality headset may make its debut if all the things goes in line with plan. The XR headset from Apple is priced at $3,500, has round 12 cameras below the hood and is powered by M2 chipset.



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