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Apple’s senior advertising and marketing exec tells us the motive for the iPad Air and why it exists.
Apple launched the iPad Pro which is thinner and lighter than the iPad Air 2024 mannequin. So why does anybody take into account shopping for the Air now? Apple offers its motive.
Apple refreshed its iPad lineup earlier this month and tried its finest to simplify the fashions based mostly on what the client can spend or desires to do. The new iPad Air and iPad Pro fashions have confused most individuals, particularly as a result of the 2024 iPad Pro is now lighter and thinner than the iPad Air 2024 model. So, how does Apple now justify the ‘Air’ moniker if that badge belongs to iPad Pro?
One of the senior Apple executives has extensively talked about the latest modifications in an interview, and in addition defined the function of the iPad Air in its lineup. Greg Joswiak, Senior Vice President of Worldwide Marketing, Apple, talked about that the ‘Air’ iPad now mainly brings Pro-exclusive options to a lower cost.
iPad Air 2024: Best Of The Pro At Better Price?
He goes on to spotlight that the new iPad Air 2024 comes powered by the M2 chipset which was beforehand supplied on the final iPad Pro variant. The Air additionally now will get a 13-inch mannequin which may make issues tough for the firm who would favor folks to purchase the fancy, costlier iPad Pro fashions moderately than the Air variant.
After all, who would wish to pay $200 (Rs 16,200 approx) extra simply to get the new OLED show and the AI-powered M4 chipset. And if that wasn’t a priority sufficient, you additionally must put money into the new Apple Pencil Pro and the Magic Keyboard equipment as the older ones go to waste.
Most of you’ve got additionally been questioning if Apple had all the time set its sights on downgrading the standing of the iPad Air in its portfolio. Joswiak claims the firm didn’t take into consideration altering the title of the lineup simply because the Pro mannequin is now thinner and lighter than the iPad Air. Finally, he tells the world the function of getting three iPad fashions in the market.
He says the iPad 10 is supposed for many who desire a fundamental and inexpensive iPad. The iPad Air offers you a few of the premium options at a lower cost than the iPad Pro. And the iPad Pro 2024 is making an attempt to present you the finest and newest tech upgrades from the firm.
