Last Updated: July 11, 2023, 18:29 IST
China is a giant marketplace for the corporate and this transfer exhibits its plans
Tencent’s WeChat stated on Tuesday that iPhone maker Apple had opened a retailer on its social media platform, marking an enlargement of the U.S. agency’s retail channels on the planet’s second largest financial system.
BEIJING:Tencent’s WeChat stated on Tuesday that iPhone maker Apple had opened a retailer on its social media platform, marking an enlargement of the U.S. agency’s retail channels on the planet’s second largest financial system.
The announcement by WeChat, China’s dominant messaging app which additionally supplies e-commerce, livestreaming and fee providers, stated customers would be capable of purchase Apple merchandise together with iPhones, iPads and Macs from the shop.
Apple and Tencent didn’t instantly reply to requests for additional remark.
The transfer by Apple comes as Chinese shoppers more and more flip to social media platforms corresponding to WeChat and ByteDance’s Douyin, the Chinese model of TikTok, to buy.
Besides its personal shops and web site, Apple already operates a store on Alibaba Group’s Tmall on-line market. Apple additionally tried advertising and marketing its merchandise on a livestream in China for the primary time in May with an hour-lengthy present.
China’s smartphone gross sales within the first quarter fell 5% yr on yr, marking the bottom first-quarter gross sales determine for the nation since 2014, in accordance with knowledge from Counterpoint Research.
However, in the course of the quarter Apple recorded a 19.9% share of the Chinese smartphone market – its largest since 2014 – because it elevated gross sales by 6% year-on-year in a declining market, the analysis agency stated.
(This story has not been edited by News18 employees and is printed from a syndicated information company feed – Reuters)
