New Delhi: Riding on the surge in distant work, studying and enjoyable actions at residence throughout the pandemic, Apple dethroned Samsung to take the second place in the India tablet market with a market share of 29 per cent in the January-March quarter of 2021, a brand new report revealed on Thursday.
In Q1 2021, Apple iPads continued to carry out exceptionally in India with greater than 140 per cent (year-on-year) progress, as per estimates by market analysis agency CyberMedia Research (CMR).
In the primary quarter, Apple iPad 8 garnered 17 per cent market share whereas Apple iPad Air 2020 had a 9 per cent market share in India.
Lenovo continued to lead the India tablet market in Q1 2021.
“Driven by the everything-from-home trend, Apple had a breakout quarter with iPad shipments growing a phenomenal 144 per cent year-on-year in Q1 2021. Apple’s success is remarkable, as it lacks the cost-advantage that Android tablets have,” Prabhu Ram, Head-Industry Intelligence Group, CMR, advised IANS.
Apple’s success in Q1 2021 was “primarily driven the aspirational appeal that the brand enjoys amongst consumers, and its performance in the ed-tech sector,” Ram added.
Apple was in a position to proceed its robust progress momentum from the second half of 2020 into the brand new yr.
Apple iPad’s progress (YoY) was 42 per cent for 2020 in the nation whereas in the This autumn final yr, it was an enormous 135 per cent (YoY).
“Despite facing some supply side crunch through the past year, Apple has been able to gain strength and market share,” stated Menka Kumari, Analyst-Industry Intelligence Group, CMR.
However, the aggressive market outlook for the tablet market stays robust.
“Tablet market players would need to focus on bringing exciting value propositions to maintain their competitiveness against smartphones,” she added.
