Last Updated: November 09, 2023, 08:30 IST
Apple says it doesn’t cost further for its local weather efforts
Apple doesn’t cost extra to account for its carbon discount efforts on its broadly used shopper expertise merchandise.
(Reuters) -Apple doesn’t cost extra to account for its carbon discount efforts on its broadly-used shopper expertise merchandise, its prime govt for sustainability stated on Wednesday on the Reuters NEXT convention in New York.
“We don’t think about a premium to maintain the work that we’re doing,” Apple Vice President Lisa Jackson said in an interview with Reuters Editor-in-Chief Alessandra Galloni.
Apple, with a roughly $2.8 trillion market capitalization, which makes it the world’s most valuable publicly traded company, wants to show a way forward that can apply to other businesses, Jackson said. Apple CEO Tim Cook has set the tone, according to Jackson.
“I wish to do it in a means that different companies can say this is not as a result of they’re Apple,” said Jackson, referring to Cook’s direction. “It’s as a result of they perceive make clear power and (recyclable) supplies work within the manufacturing chains and drive emissions down.”
Apple has been aggressive among large U.S. companies in advocating for stricter public environmental policies. In September it endorsed legislation in California to require companies to report on their greenhouse gas emissions, even though trade groups in the state opposed the idea that recently became law.
Under Jackson, formerly the head of the U.S. Environmental Protection Agency, Apple was also an early backer of federal rules to require companies to disclose emissions from their value chains.
Many other executives from large U.S. companies oppose the idea, which has not been finalized by securities regulators. Critics say it is easier for a tech company like Apple to meet such goals than it would be for corporations in more energy-intensive industries.
In her remarks on Wednesday, Jackson nodded at the challenges of figuring out and reporting supply-chain details. “Even making the windmills to generate renewable power has a carbon footprint, and so it’s a must to account for that,” she said.
For a recent model of the Apple Watch, the company has reduced 78% of its carbon footprint but not some 8 kilograms of emissions for each device. “We good now do not have the power to take care” of that, which includes the environmental impact of transportation and logistics.
Jackson also said Apple is working with smaller processing companies to recycle rare earths and other materials. “That’s someplace Apple can make investments after which assist to scale and convey (different) companies alongside,” she said.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – Reuters)
