Apple surpassed Samsung to ship essentially the most smartphones in 2023, exhibits a brand new report by market analysis agency IDC. It’s the primary time the Cupertino-based tech large has overtaken Samsung in worldwide smartphone shipments since 2010. Apple’s rise comes on the heels of the growing recognition of premium iPhone fashions and aggressive trade-in gives. Global smartphone shipments dropped 3.2 p.c year-on-year (YoY) in 2023. However, the final quarter of 2023 noticed 8.5 p.c year-on-year development, indicating an anticipated restoration in 2024. Xiaomi is in a detailed third spot and different Chinese smartphone manufacturers together with Oppo and Transsion Holdings spherical up the highest 5 slots.
According to analyst agency IDC’s Worldwide Quarterly Mobile Phone Tracker, international smartphone shipments dropped 3.2 p.c YoY to 1.17 billion models in 2023 as a result of a troublesome macroeconomic atmosphere and elevated stock. The fourth quarter of 2023 noticed 8.5 p.c year-over-year development and 326.1 million shipments.
For the primary time, Apple topped international smartphone gross sales outpacing Samsung and different Android cellphone makers. The iPhone maker loved a 20.1 p.c market share final yr by delivery 234.6 million models. The South Korean smartphone model shipped 226.6 million models and grabbed 19.4 p.c market share. Xiaomi took the third spot by delivery 145.9 million models with a 12.5 p.c market share.
Oppo and Transsion got here in fourth and fifth, respectively. Oppo shipped 103.1 million models and obtained an 8.8 p.c market share, whereas Transsion shipped 94.9 million smartphones and obtained an 8.1 p.c market share.
In the final quarter of 2023, Apple led the market with a 24.7 p.c market share, adopted by Samsung, Xiaomi, Transsion, and Vivo in the highest 5 locations. IDC notes that the final time Samsung was not on prime of the smartphone market was 13 years in the past in 2010. Apple’s efficiency is attributed to the growing pattern of premium gadgets and interest-free financing plans.
“While we saw some strong growth from low-end Android players like Transsion and Xiaomi in the second half of 2023, stemming from rapid growth in emerging markets, the biggest winner is clearly Apple,” stated IDC’s Worldwide Tracker staff analysis director Nabila Popal. “Not only is Apple the only player in the Top 3 to show positive growth annually, but also bags the number 1 spot annually for the first time ever. All this despite facing increased regulatory challenges and renewed competition from Huawei in China, its largest market” he added.
Despite the decline in international smartphone shipments in 2023, the market is predicted to get well in 2024, fueled by new launches and diversification of Android gamers. IDC’s Worldwide Mobility and Consumer Device Trackers Vice President Ryan Reith opined that the general Android area is diversifying inside itself. Huawei is making inroads rapidly inside China, and types like OnePlus, Honor, Google, and others are launching aggressive gadgets in the upper mid-range phase. Foldables and elevated discussions round AI capabilities are gaining momentum indicating aggressive market traits forward.
