Apple to Reveal Generative AI Plans Later This Year, CEO Tim Cook Says

Apple plans to disclose extra about its plans to put generative synthetic intelligence to use later this 12 months, Chief Executive Officer Tim Cook mentioned in the course of the firm’s annual shareholder assembly on Wednesday.

Cook mentioned that the iPhone maker sees “incredible breakthrough potential for generative AI, which is why we’re currently investing significantly in this area. We believe that will unlock transformative opportunities for users when it comes to productivity, problem solving and more.”

Apple has been slower in rolling out generative AI, which might generate human-like responses to written prompts, than rivals comparable to Microsoft and Alphabet’s Google, that are weaving them into merchandise.

On Wednesday, Cook argued that AI is already at work behind the scenes in Apple’s merchandise however mentioned there could be extra information on express AI options later this 12 months. Bloomberg beforehand reported Apple plans to use AI to enhance the power to search by information saved on Apple units.

“Every Mac that is powered by Apple silicon is an extraordinarily capable AI machine. In fact, there’s no better computer for AI on the market today,” Cook mentioned.

Apple shareholders on Wednesday rejected a measure asking the corporate to disclose extra details about the way it makes use of synthetic intelligence in its enterprise and its moral tips for the know-how.

The proposal, which didn’t cross however received 37.5 % of votes solid, was put forth by the pension belief of the AFL-CIO, the most important American labor union federation, which has additionally proposed AI measures at different know-how firms.

Compared to different main know-how firms, Apple has been behind the curve on disclosing moral tips relating to the usage of synthetic intelligence,” Brandon Rees, deputy director for corporations and capital markets with the AFL-CIO, said in statement. “We hope that Apple will improve its disclosure practices on this necessary problem to buyers and different stakeholders.”

A similar proposal will be heard at Walt Disney’s annual meeting in April.

At Apple, the AFL-CIO asked for a report on the company’s use of AI “in its enterprise operations and disclose any moral tips that the corporate has adopted relating to the corporate’s use of AI know-how.”

In its supporting statement in Apple’s proxy materials, the AFL-CIO wrote that “AI programs shouldn’t be educated on copyrighted works, or the voices, likenesses and performances {of professional} performers, with out transparency, consent and compensation to creators and rights holders.”

Apple opposed the measure, saying that disclosures could tip its hand on strategy as it competes against rivals in the fast-moving AI field.

© Thomson Reuters 2024